Kickstart Your Freelancer Brand (Without Breaking the Bank)

If you're self-employed - whether you're a musician, artist, coach, writer, or any other type of freelancer - you’ve probably experienced the struggle. You know you need a professional online presence, but between gigs, clients, and everything else life throws at you, who has the time (or budget) to figure it all out?

Maybe you’ve tried DIYing your website or social media graphics, but found it frustrating and challenging. Or perhaps you've been meaning to give your branding the attention it deserves, but it always gets pushed aside. Sound familiar?

Here’s the good news: You don’t need to spend thousands to look professional. Whether you want to handle it yourself with some professional guidance or would rather have someone (that’s me!) take care of it for you, I offer affordable, no-nonsense solutions to help you build the foundation you need, so you can focus on doing what you do best.

Who am I? Hi! I'm Kayla Collingwood - a freelance singer, educator, and creator. After building my own classical music and creative empire, I’m passionate about empowering other freelancers to find their unique "voice" and present themselves confidently online.

Why trust me? Because I’ve been where you are. I’ve faced the same struggles and challenges - and I’ve learned the skills needed to overcome them. With experience in UX/UI design, branding, graphic design, and running a freelance business, I understand exactly what you need to succeed. Let me help you build a strong, authentic brand that reflects who you are and attracts your ideal clients.

Why Branding (and a Decent Website) Actually Matter

Think about the freelancers you admire – the ones who always seem to have a steady stream of work. Chances are, it's not just their amazing services that attract clients, but also their cohesive, professional brand that makes them stand out. I’m living proof of this! Clients (just like you!) find me every day through my website and social media, all thanks to the strong, consistent brand I've built.

Branding isn’t about looking fancy for the sake of it. It’s about making it easy for people to trust you, remember you, and book you. Whether you're pitching to venues, landing coaching clients, or selling your work, first impressions matter.

For a lot of us, it can seem out of reach to outsource this. However, you don’t need a huge investment to get started. You just need a clear, professional foundation that you can build on over time.

DIY or Done-for-You? Choose What Works for You

I've set up some options to suit your needs and your budget. (Pricing may be revised based on current market trends).

🎨 DIY Freelancer Branding Kit – €100

A budget-friendly solution to kickstart your brand with a professional look - and empower you to build on it yourself as your business grows!

What’s included:

✔️ 45-minute consultation call to clarify your goals and set you up with actionable next steps

✔️ Choose from 3 curated brand palettes and font pairings to match your style

✔️ 5 ready-made Canva templates (IG post, IG story, business card, poster, flyer) – fully customisable

✔️ Simple Website Starter Kit – a 1-page guide to help you launch your first site (no code needed)

✔️ Bonus: Brand Consistency Checklist – stay cohesive across all your platforms

💡 Perfect for freelancers who want to look professional without hiring a designer, and feel empowered to build things themselves.

🎭 Essential Freelancer Branding Package – €500

A beautifully crafted mini-branding package for creatives ready to stand out with a strong, cohesive visual identity.

What’s included:

✔️ 1-hour branding strategy call to define your look and feel

✔️ Semi-custom logo & visual identity – choose from 2–3 aesthetic directions, adapted just for you

✔️ 5 branded social media templates – tailored with your colours and fonts for IG/Facebook

✔️ One-page landing site (bio, services, contact) – clean and impactful design on a no-code platform

✔️ Digital business card – for effortless, stylish networking

✔️ Bonus: 1 round of revisions to make it just right

💡 Perfect for freelancers who need a polished online presence, without investing in a full website just yet.

🌟 Full Freelancer Branding & Website Package – €1000+

A complete branding and website experience for freelancers ready to level up and attract their dream clients.

What’s included:

✔️ 1-hour brand strategy session to craft a unique, aligned identity

✔️ Custom brand identity package – including logo, colours, fonts, and a personalised moodboard

✔️ Five-page website (bio, services, portfolio, blog, contact) – built on a no-code platform, mobile-ready, and easy to update

✔️ Basic SEO setup – optimised titles and tags to help your site get found

✔️ 6 social media visuals – branded banners and promotional graphics to boost your online presence

✔️ 5 editable Canva templates for ongoing content creation

✔️ Bonus: 2 rounds of revisions for peace of mind

💡 Ideal for freelancers serious about building a standout brand and growing their business with confidence.

Not sure which option is best for your needs or want a custom quote? Reach out and let's chat!

Need Ongoing Support? Retainers Are Available!

📌 €200/month – Basic Retainer

Up to 4 hours/month – Ideal for light updates and design tweaks.

✨ Includes:

Monthly social media graphics (e.g., 2-3 templates or posts)
Small website updates (text/image swaps, blog uploads)
Priority email support for quick questions and light tasks

💡 Best for solo creatives and small businesses needing light monthly maintenance.

📌 €300/month – Social Media Strategy Retainer

Up to 5 hours/month – A strategic approach to consistent social presence.

✨ Includes:

Custom monthly content calendar
Tailored social media strategy to grow engagement
Monthly graphics package (5–8 templates or posts)
30-minute strategy call to review and plan content

💡 Best for freelancers or small brands wanting to grow online consistently without overwhelm.

📌 €500/month – Full Maintenance Retainer

Up to 8 hours/month – Comprehensive support for design + digital presence.

✨ Includes:

Ongoing website updates & maintenance (content, visuals, layout tweaks)
Monthly promotional materials (flyers, banners, event posts)
Custom social media graphics and visual content
1-hour strategy call each month (brand, website, or social)
Priority support with faster turnaround

💡 Perfect for growing businesses who want to keep everything aligned and running smoothly.

📌 Custom Retainers – Tailored to You

Need something more specific - like more hours, design-intensive projects, or a mix of services? Let's build a package around what you need.➡️ Contact me to get started.